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Privacy policy

PRIVACY POLICY Last Updated: 08/06/2025

PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY ALL THE TERMS OF THIS PRIVACY POLICY AND OUR TERMS OF SERVICE. IF YOU DO NOT AGREE TO SUCH TERMS, EXIT THIS PAGE AND DO NOT ACCESS OR USE THE SERVICE.

This Privacy Policy describes how VB Innovations, LLC ("we," "us," or "our") collects, uses, and shares your personal information when you access or use The Invincible Shoe website, mobile services, and related offerings (collectively, the "Service"). By accessing or using the Service, you acknowledge that you have read and agree to this Privacy Policy and our Terms of Service. If you do not agree, please do not use the Service.

  1. CHANGES TO THIS POLICY We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date. Continued use of the Service after changes are posted constitutes your consent to the new terms.

  2. SCOPE AND CONSENT This Privacy Policy applies to all users globally, and is designed to comply with privacy laws including the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), Canada’s Consumer Privacy Protection Act (CPPA), and the Privacy Act 1988 (Australia).

  3. CHILDREN’S PRIVACY Our Service is not intended for individuals under the age of 18 or the age of majority in their jurisdiction. We do not knowingly collect personal data from children.

  4. INFORMATION WE COLLECT We collect the following categories of personal information:

  • Account Information: Name, email, phone number, mailing address, password, order history

  • Transaction Information: Payment method, billing details, shipping information

  • Communications: Records of correspondence, customer service interactions

  • Device and Usage Data: IP address, browser type, device identifiers, referral pages, and usage patterns (via cookies and similar technologies)

  • Marketing Preferences: Opt-ins for emails, texts, or newsletters

  • User-Generated Content: Reviews, comments, or images you provide

  1. HOW WE USE YOUR INFORMATION We use personal data to:

  • Fulfill your orders and process transactions

  • Communicate with you regarding your account or orders

  • Send marketing and promotional materials (where permitted by law)

  • Improve and optimize our website and user experience

  • Protect against fraud or unauthorized access

  • Comply with legal obligations

  1. COOKIES AND TRACKING TECHNOLOGIES We and our service providers use cookies, pixel tags, local storage, and similar technologies to enhance your experience, personalize content, and analyze traffic. You can manage cookie preferences through your browser settings.

  2. SHARING YOUR INFORMATION We do not sell your personal data. We may share your information:

  • With third-party service providers (e.g., payment processors, logistics, analytics, email service providers) strictly to perform services on our behalf

  • With affiliates, subsidiaries, or in connection with a business transfer

  • To comply with legal obligations, protect our rights, or enforce our Terms of Service

  1. TARGETED ADVERTISING We may work with third-party advertising partners to show you ads based on your browsing behavior. You can opt out of targeted ads by visiting: http://www.aboutads.info/choices

  2. SMS & TEXT MARKETING By providing your phone number at checkout, you agree to receive automated text messages from us about your order and promotional offers. Message and data rates may apply. You may reply STOP at any time to unsubscribe.

  3. YOUR PRIVACY RIGHTS Depending on your location, you may have rights to:

  • Access, correct, or delete your personal information

  • Object to processing or request data portability

  • Withdraw consent at any time (where processing is based on consent)

  • Lodge a complaint with a supervisory authority

To exercise any of your rights, contact us at: help@theinvincibleshoe.com

  1. INTERNATIONAL DATA TRANSFERS We may store and process your information in the United States or other jurisdictions. By using our Service, you consent to such transfers.

  2. DATA SECURITY We implement reasonable physical, technical, and administrative safeguards to protect your personal data. No system is 100% secure. We recommend using strong passwords and logging out after use.

  3. DATA RETENTION We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

  4. THIRD-PARTY LINKS Our site may include links to third-party websites. We are not responsible for their privacy practices.

  5. DO NOT TRACK Our Service does not currently respond to Do Not Track (DNT) signals.

  6. CONTACT US If you have any questions or concerns about this Privacy Policy or our data practices, contact us at:

Email: help@theinvincibleshoe.com Mail: 426 Westport Avenue, #1049, Norwalk Connecticut 06851

MOBILE TERMS OF SERVICE By consenting to our SMS marketing, you agree to receive recurring texts (including cart reminders and order updates). Message frequency varies. You can unsubscribe by replying STOP. We do not charge for the service, but message and data rates may apply. For help, email help@theinvincibleshoe.com or text HELP to +18886854651.

NOTE: This Privacy Policy is binding under our Terms of Service. If you do not agree with any portion of this Privacy Policy, do not access or use the Service.